Customer Engagement in Theory and Practice : A Marketing Management Perspective /
Contiene: 1) Conceptos del activismo del cliente; 2) Interpretación del compromiso con el cliente en la disciplina del marketing; 3) Colocar el compromiso con el cliente dentro de la administración del marketing; 4) ¿Por qué se involucra a los clientes?; 5) Prácticas de las empresas en la gestión de...
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| Yazar: | |
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| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Cham, Suiza :
Palgrave Macmillan,
2019, c2019
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| Konular: | |
| Online Erişim: | Ver documento en línea |
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