Managing Customers as Investments : The Strategic Value of Customers in the Long Run /

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Bibliographic Details
Main Author: Gupta, Sunil (autor)
Other Authors: Lehmann, Donald R. (autor) (autor)
Format: Book
Language:English
Published: Upper Saddle River, EUA : Wharton School, 2005, c2005
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Holdings details from IT1
Call Number:
658. 812 GUP
Ejemplar 0500169071
Disponible
Préstamo 7 días a 90
Collection:
Colección General
Notes:
Ubicar en Nivel 2 Norte Área de Colección General