Service Innovation : Organizational Responses to Technological Opportunities and Market Imperatives /

Lignende værker

• Interactive Services Marketing /
  af: Fisk, Raymond P.
  Udgivet: (2004, c2004)
• Marketing de los servicios /
  af: Grande Esteban, Ildefonso
  Udgivet: (2015, c2012)
• Services Marketing : Integrating Customer Focus Across the Firm /
  af: Zeithaml, Valarie A.
  Udgivet: (2006, c2006)
• Services Marketing : Integrating Customer Focus Across the Firm /
  af: Zeithaml, Valarie A.
  Udgivet: (2013, c2013)
• Marketing fundamental /
  af: Martín Dávila, Miguel
  Udgivet: (1998, c1998)