Customer Equity : Building and Managing Relationships as Valuable Assets /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Ētahi atu kaituhi: | , |
| Hōputu: | Pukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Boston, EUA :
Harvard University, Business School,
2001, c2001
|
| Ngā marau: | |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Ngā tūemi rite: Customer Equity :
- Total Customer Satisfaction : satisfacción y deleite total de los clientes /
- Cómo vender servicios /
- Collaborative Customer Relationship Management : Taking CRM to the Next Level /
- Clientes enamorados : sobrepasando las expectativas de los clientes /
- Harvard Business Review : CRM Customer Relationship Management /
- Cómo gestionar las relaciones con clientes clave : claves del éxito de Microsoft /