Customer Equity : Building and Managing Relationships as Valuable Assets /
Sparad:
| Huvudupphov: | |
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| Övriga upphov: | , |
| Materialtyp: | Bok |
| Språk: | engelska |
| Utgiven: |
Boston, EUA :
Harvard University, Business School,
2001, c2001
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| Ämnen: | |
| Taggar: |
Inga taggar, Lägg till första taggen!
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MARC
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| 001 | 000133801 | ||
| 005 | 20250521000000.0 | ||
| 009 | 20260310095146.701 | ||
| 020 | |a 0-87584-764-1 | ||
| 037 | |a Acervo ITESO - Biblioteca | ||
| 041 | |a ING | ||
| 082 | |a 658. 812 |b BLA | ||
| 100 | |a Blattberg, Robert C. |e (autor) | ||
| 245 | 1 | 0 | |a Customer Equity : |b Building and Managing Relationships as Valuable Assets / |c R.C. Blattberg, G. Getz, J.S. Thomas. |
| 264 | 4 | |a Boston, EUA : |b Harvard University, Business School, |c 2001, c2001 | |
| 300 | |a XIX, 228 p. | ||
| 336 | |a texto |b txt |2 rdacontenido | ||
| 337 | |a sin mediación |b n |2 rdamedio | ||
| 338 | |a volumen |b nc |2 rdasoporte | ||
| 649 | |a XX | ||
| 650 | |a Clientes | ||
| 650 | |a Ventas | ||
| 650 | |a Atención al Cliente | ||
| 650 | |a Relaciones Públicas | ||
| 650 | |a Promoción del Producto | ||
| 650 | |a Promoción del Servicio | ||
| 650 | |a Mezcla de Mercadotecnia | ||
| 650 | |a Mercadotecnia | ||
| 650 | |a Administración del Producto | ||
| 650 | |a Proceso Administrativo | ||
| 650 | |a Ciencias Administrativas | ||
| 700 | |a Getz, Gary |e (autor) | ||
| 700 | |a Thomas, Jacquelyn S. |e (autor) | ||
| 910 | |a Fondo General | ||
| 920 | |a Impresos - Libros | ||
| 930 | |a Colección General | ||
| 905 | |a 101 | ||
| 901 | |a 0500062557 |b IT1 |c ACC |u 20250521 | ||
| 902 | |a https://opac.biblio.iteso.mx/vufind/Record/000133801 | ||