Moving Forward in Service Quality Research : Measuring Different Customer-Expectation Levels, Comparing Alternative Scales, and Examining the Performance-Behavioral Intentiosn Links /

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Bibliographic Details
Main Author: Parasuraman, A. (autor)
Other Authors: Zeithaml, Valarie A. (autor), Berry, Leonard L. (autor)
Format: Book
Language:English
Published: Cambridge, EUA : Marketing Science Institute, 1994, c1994
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