Services Marketing : People, Technology, Strategy /

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Bibliographic Details
Main Author:	Lovelock, Christopher H. (autor)
Other Authors:	Wirtz, Jochen (autor)
Format:	Book
Language:	English
Published:	Upper Saddle River, EUA : Prentice-Hall, 2004, c2004
Edition:	5a edición
Subjects:	Clientes Atención al Cliente - > Administración Promoción del Servicio Estrategia Mercadotécnica Mercadotecnia de Servicios - > Tema Principal Mercadotecnia Ciencias Administrativas
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