Services Marketing : People, Technology, Strategy /
Guardado en:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Upper Saddle River, EUA :
Prentice-Hall,
2004, c2004
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| Udgivelse: | 5a edición |
| Fag: | |
| Tags: |
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MARC
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|---|---|---|---|
| 001 | 000166541 | ||
| 005 | 20250521000000.0 | ||
| 009 | 20260310101056.32 | ||
| 020 | |a 0-13-113865-0 | ||
| 037 | |a Acervo ITESO - Biblioteca | ||
| 041 | |a ING | ||
| 082 | |a 658. 812 |b LOV | ||
| 100 | |a Lovelock, Christopher H. |e (autor) | ||
| 240 | 1 | 1 | |a [Mercadotecnia de servicios] |
| 245 | 1 | 0 | |a Services Marketing : |b People, Technology, Strategy / |c C.H. Lovelock, J. Wirtz. |
| 250 | |a 5a edición | ||
| 264 | 4 | |a Upper Saddle River, EUA : |b Prentice-Hall, |c 2004, c2004 | |
| 300 | |a XVIII, 652 p. | ||
| 336 | |a texto |b txt |2 rdacontenido | ||
| 337 | |a sin mediación |b n |2 rdamedio | ||
| 338 | |a volumen |b nc |2 rdasoporte | ||
| 649 | |a XX | ||
| 650 | |a Clientes | ||
| 650 | |a Atención al Cliente - |x Administración | ||
| 650 | |a Promoción del Servicio | ||
| 650 | |a Estrategia Mercadotécnica | ||
| 650 | |a Mercadotecnia de Servicios - |x Tema Principal | ||
| 650 | |a Mercadotecnia | ||
| 650 | |a Ciencias Administrativas | ||
| 700 | |a Wirtz, Jochen |e (autor) | ||
| 910 | |a Fondo General | ||
| 920 | |a Impresos - Libros | ||
| 930 | |a Colección General | ||
| 905 | |a 101 | ||
| 901 | |a 0500101804 |b IT1 |c ACC |u 20250521 | ||
| 902 | |a https://opac.biblio.iteso.mx/vufind/Record/000166541 | ||