Customer Knowledge Management : Improving Customer Relationship through Knowledge Application /
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| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Berlín, Alemania :
Springer,
2011, c2011
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| Online pristup: | Ver documento en línea |
| Oznake: |
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Slični predmeti: Customer Knowledge Management :
- Customer Relationship Management : Integrating Marketing Strategy and Information Technology /
- Customer Relationship Management in the Financial Industry : Organizational Processes and Technology Innovation /
- Collaborative Customer Relationship Management : Taking CRM to the Next Level /
- Customer Experience Management /
- Managing Customers as Investments : The Strategic Value of Customers in the Long Run /
- Customer Equity : Building and Managing Relationships as Valuable Assets /