The Six Disciplines of Agile Marketing : Proven Practices for More Effective Marketing and Better Business Results /
Contiene: I. Panorama: 1) Desafíos que enfrentan los mercadólogos; 2) ¿Qué es Agile Marketing?. II. Las seis disciplinas: 3) Introducción a las seis disciplinas; 4) Descripción general de adoptar Agile Marketing; 5) Alineación; 6) Estructura; 7) Gestión de procesos; 8) Scrum; 9) Kanban; 10) Scrumban...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Hoboken, EUA :
Wiley,
2021, c2021
|
| Soggetti: | |
| Accesso online: | Ver documento en línea |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: The Six Disciplines of Agile Marketing :
- Guerrilla Marketing Research : Marketing Research Techniques That Can Help Any Business Make More Money /
- Mastering Marketing Agility : Transform Your Marketing Teams and Evolve Your Organization /
- Comunicación y marketing /
- Convergence Marketing : Strategies for Reaching the New Hybrid Consumer /
- Marketing Operativo /
- Services Marketing : People, Technology, Strategy /