Managing Customers as Investments : The Strategic Value of Customers in the Long Run /

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Bibliographic Details
Main Author:	Gupta, Sunil (autor)
Other Authors:	Lehmann, Donald R. (autor) (autor)
Format:	Book
Language:	English
Published:	Upper Saddle River, EUA : Wharton School, 2005, c2005
Subjects:	Clientes Inversionistas Atención al Cliente - > Tema Principal Estrategia Mercadotécnica Mercadotecnia Ciencias Administrativas
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