Cita APA (7a ed.)
Gupta, S., & Lehmann, D. R. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Wharton School.
Cita estilo Chicago (17a ed.)
Gupta, Sunil, y Donald R. Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Upper Saddle River, EUA: Wharton School.
Cita MLA (9a ed.)
Gupta, Sunil, y Donald R. Lehmann. Managing Customers as Investments: The Strategic Value of Customers in the Long Run. Wharton School.
Precaución: Estas citas no son 100% exactas.