Managing Customers as Investments : The Strategic Value of Customers in the Long Run /
Guardado en:
| Autor principal: | |
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| Otros autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, EUA :
Wharton School,
2005, c2005
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| Temas: | |
| Etiquetas: |
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MARC
| LEADER | 00000nam^a2200000^a^4500 | ||
|---|---|---|---|
| 001 | 000283406 | ||
| 005 | 20260624000000.0 | ||
| 008 | 081110 20052005 | ||
| 009 | 20260713142952.224 | ||
| 020 | |a 0-13-142895-0 | ||
| 037 | |a Acervo ITESO - Biblioteca | ||
| 041 | |a ING | ||
| 082 | |a 658. 812 |b GUP | ||
| 100 | |a Gupta, Sunil |e (autor) | ||
| 245 | 1 | 0 | |a Managing Customers as Investments : |b The Strategic Value of Customers in the Long Run / |c S. Gupta, D.R. Lehmann. |
| 264 | 4 | |a Upper Saddle River, EUA : |b Wharton School, |c 2005, c2005 | |
| 300 | |a XV, 205 p. | ||
| 336 | |a texto |b txt |2 rdacontenido | ||
| 337 | |a sin mediación |b n |2 rdamedio | ||
| 338 | |a volumen |b nc |2 rdasoporte | ||
| 649 | |a XX | ||
| 650 | |a Clientes | ||
| 650 | |a Inversionistas | ||
| 650 | |a Atención al Cliente - |x Tema Principal | ||
| 650 | |a Estrategia Mercadotécnica | ||
| 650 | |a Mercadotecnia | ||
| 650 | |a Ciencias Administrativas | ||
| 700 | |a Lehmann, Donald R. |e (autor) | ||
| 910 | |a Fondo General | ||
| 920 | |a Impresos - Libros | ||
| 930 | |a Colección General | ||
| 905 | |a 101 | ||
| 901 | |a 0500169071 |b IT1 |c ACC |u 20260624 | ||
| 902 | |a https://opac.biblio.iteso.mx/vufind/Record/000283406 | ||