Customer Accounting : Creating Value with Customer Analytics /
Contiene: 1) Introducción; 2) Analítica de clientes: definiciones, medición y modelos; 3) Análisis de clientes para la toma de decisiones y el control interno; 4) Equidad del cliente para informes externos y valoración; 5) Conclusiones y tendencias para mirar hacia adelante.
| Kaituhi matua: | |
|---|---|
| Ētahi atu kaituhi: | , |
| Hōputu: | Pukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Cham, Suiza :
Springer,
2019, c2019
|
| Rangatū: | (Springer Briefs in Accounting)
|
| Ngā marau: | |
| Urunga tuihono: | Ver documento en línea |
Ngā tūemi rite: Customer Accounting :
- Customer Intelligence : A Complete Guide - 2019 Edition /
- Customer Experience Management /
- Customer Relationship Management : Integrating Marketing Strategy and Information Technology /
- Analytics for Customer Intelligence : A Complete Guide : Practical Tools for Self Assessment /
- The Experience-Centric Organization : How to Win Through Customer Experience /
- Customer Relationship Marketing : Theoretical and Managerial Perspectives /