What Your Customer Wants and Can’t Tell You : Unlocking Consumer Decisions with the Science of Behavioral Economics /
Estudio sobre el comportamiento del consumidor en que la autora aporta los elementos para identificar y comprender las necesidades de los consumidores y con ello hacer uso de esas herramientas en la mejora de ventas, precios, marcas que redunden en beneficios finales.
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Coral Gables, EUA :
Mango Publishing,
2021, c2021
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| Matèries: | |
| Accés en línia: | Ver documento en línea |
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Ítems similars: What Your Customer Wants and Can’t Tell You :
- What Your Customer Wants and Can’t Tell You : Unlocking Consumer Decisions with the Science of Behavioral Economics /
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- All Customers Are Irrational : Understanding What They Think, What They Feel, and What Keeps Them Coming Back /