What Your Customer Wants and Can’t Tell You : Unlocking Consumer Decisions with the Science of Behavioral Economics /
Estudio sobre el comportamiento del consumidor en que la autora aporta los elementos para identificar y comprender las necesidades de los consumidores y con ello hacer uso de esas herramientas en la mejora de ventas, precios, marcas que redunden en beneficios finales.
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| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
Coral Gables, EUA :
Mango Publishing,
2021, c2021
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| 主題: | |
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類似資料: What Your Customer Wants and Can’t Tell You :
- What Your Customer Wants and Can’t Tell You : Unlocking Consumer Decisions with the Science of Behavioral Economics /
- Consumer Behavior /
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- All Customers Are Irrational : Understanding What They Think, What They Feel, and What Keeps Them Coming Back /