Palmer, M., & Dooley, R. What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics. Mango Publishing.
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Cita estilo Chicago (17a ed.)
Palmer, Melina, y Roger Dooley. What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics. Coral Gables, EUA: Mango Publishing.
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Cita MLA (9a ed.)
Palmer, Melina, y Roger Dooley. What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics. Mango Publishing.
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