How Consumers Think : Essential Insights into the Mind of the Market /
Planteamiento mercadológico sobre las decisiones y el comportamiento de los consumidores, basado en la afirmación de que cerca del 95 por ciento del pensamiento humano se produce en el inconsciente. El fracaso de una gran mayoría de la investigaciones de mercado estriba –según Gerald Zaltman- en que...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Boston, EUA :
Harvard University, Business School,
2003, c2003
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| Konular: | |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
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Benzer Materyaller: How Consumers Think :
- Consumer Behavior /
- Consumer Behavior in Marketing Strategy /
- Consumer Behavior : Buying, Having, and Being /
- The Soul of the New Consumer : The Attitudes, Behaviors, and Preferences of E-Customers /
- Consumer Neuroscience /
- All Customers Are Irrational : Understanding What They Think, What They Feel, and What Keeps Them Coming Back /