Moving Forward in Service Quality Research : Measuring Different Customer-Expectation Levels, Comparing Alternative Scales, and Examining the Performance-Behavioral Intentiosn Links /

Detalles Bibliográficos
Autor principal: Parasuraman, A. (autor)
Otros autores: Zeithaml, Valarie A. (autor) (autor), Berry, Leonard L. (autor) (autor)
Formato: Libro
Idioma:Inglés
Publicado: Cambridge, EUA : Marketing Science Institute, 1994, c1994
Temas: