International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries /

Lignende værker

• International Employer Brand Management : A Multilevel Analysis and Segmentation of Students' Preferences /
  af: Lena Christiaans
  Udgivet: (2013, c2013)
• Strategic Brand Management : Building, Measuring, and Managing Brand Equity /
  af: Keller, Kevin Lane
  Udgivet: (2013, c2013)
• Brand Asset Management : Driving Profitable Growth Through Your Brands /
  af: Davusm Scitt M.
  Udgivet: (2002, c2002)
• User Generated Branding : Integrating User Generated Content into Brand Management /
  af: Ulrike Arnhold
  Udgivet: (2010, c2010)
• Corporate Risk Management for International Business /
  af: Yilmaz, Ayse Kucuk
  Udgivet: (2017, c2017)