The Innovation Imperative : Strategies for Managing Product Models and Families /
La competencia comercial en el siglo XXI requiere de la capacidad de innovación del equipo mercadológico dentro de una empresa. El consumo y el comportamiento del mercado ha desarrollado una complejidad que requiere de variedad en la oferta, sobre todo en empresas que ofrecen artículos o servicios t...
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| Diğer Yazarlar: | |
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Chicago, EUA :
Irwin,
1997, c1997
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| Seri Bilgileri: | (Manufacturing)
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| Konular: | |
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Benzer Materyaller: The Innovation Imperative :
- Managing Product Families /
- Value Innovation Portfolio Management : Achieving Double-Digit Growth through Customer Value /
- Roadmapping for Strategy and Innovation : Aligning Technology and Markets in a Dynamic World /
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- Blockbusters : The Five Keys to Developing Great New Products /
- Estrategia tecnológica integral /