Claves del nuevo marketing : cómo sacarle provecho a la web 2.0 /

Contenido: 1. Bienvenido al nuevo marketing; 2. Ver más allá del banner; 3. Utilizar el email marketing; 4. Elegir las palabras que venden; 5. Pensar como los buscadores; 6. Conocer las redes de afiliados; 7. Escuchar a los social media; 8. Ser un community manager; 9. Viralizar el mensaje; 10. Gest...

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Bibliografske podrobnosti
Glavni avtor:	Sanagustín, Eva (coord. y pról.)
Format:	Knjiga
Jezik:	španščina
Izdano:	Barcelona, España : Gestión 2000, 2009, c2009
Teme:	Comportamiento del Consumidor Persuasión del Consumidor Interactividad - > Aspectos Económicos Correo Electrónico - > Función Publicitaria Redes Sociales (Internet) - > Aspectos Económicos - > Tema Principal Medios Sociales (Internet) - > Aspectos Económicos Ventas Publicidad en Internet Negocios en Internet - > Tema Principal Internet - > Aspectos Económicos Tecnologías de Comunicación e Información - > Aspectos Económicos Mercadotecnia - > Tema Principal Ciencias Administrativas

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