Dirección estratégica /

Contenido: Parte I Introducción: 1) Introducción a la estrategia. -- Parte II La posición estratégica: 2) El entorno; 3) Capacidad estratégica; 4) Expectativas y propósitos. -- Parte III La elección estratégica: 5) Estrategia en el ámbito de la unidad de negocio; 6) Estrategia en el ámbito corporati...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Johnson, Gerry (autor)
Awduron Eraill:	Scholes, Kevan (autor) (autor), Whittington, Richard (autor) (autor)
Fformat:	Llyfr
Iaith:	Sbaeneg
Cyhoeddwyd:	Madrid, España : Pearson : Prentice-Hall, 2006, c2006
Pynciau:	Exito Administrativo Estrategia en los Negocios - > Tema Principal Planeación Estratégica - > Tema Principal Planeación Administrativa Proceso Administrativo - > Dirección Empresas - > Administración Administración Ciencias Administrativas
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Disgrifiad
Crynodeb:	Contenido: Parte I Introducción: 1) Introducción a la estrategia. -- Parte II La posición estratégica: 2) El entorno; 3) Capacidad estratégica; 4) Expectativas y propósitos. -- Parte III La elección estratégica: 5) Estrategia en el ámbito de la unidad de negocio; 6) Estrategia en el ámbito corporativo y estrategia internacional; 7) Direcciones y métodos de desarrollo. -- Parte IV Estrategia puesta en acción: 8) Organizarse para el éxito; 9) Potenciar el éxito; 10) gestión del cambio estratégico. -- Parte V 11) Comprensión del desarrollo de la estrategia. Casos de estudio para la edición en español.
Disgrifiad o'r Eitem:	Traducción de: Exploring Corporate Strategy: Text and Cases
Disgrifiad Corfforoll:	XXVI, 685 p.
Cynulleidfa:	2013 BO Licenciatura en Administración Financiera
ISBN:	84-205-4618-6

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Dirección estratégica /

Eitemau Tebyg

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