Qualitative Market Research : A Comprehensive Guide /
Contenido: Investigación cualitativa, fundamentos filosóficos; Organización de la investigación cualitativa; Aplicaciones de la investigación cualitativa; Necesidades del cliente; Planeación de proyectos; Recolección de datos; Elaboración de reportes de investigación.
Guardado en:
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| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
Los Angeles, EUA :
Sage,
2001, c2001
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