Quantitative Models in Marketing Research /
Contenido: Investigación de mercados; Modelos de investigación cuantitativa; El modelo estándar de regresión lineal; Estimación; Representación e interpretación de datos; Diagnóstico; Pronósticos.
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Бусад зохиолчид: | |
| Формат: | Ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Cambridge, Inglaterra :
Cambridge University,
2001, c2001
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| Нөхцлүүд: | |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Ижил төстэй зүйлс: Quantitative Models in Marketing Research /
- Process-Tracing Methods : Foundations and Guidelines /
- Qualitative Market Research : A Comprehensive Guide /
- Applying Qualitative Methods to Marketing Management Research /
- Marketing Research : State-of-the-Art Perspectives : Handbook of the American Marketing Association and the Professional Marketing Research Society /
- Investigación cuantitativa : una perspectiva epistemológica y metodológica /
- Qualitative Market Research : Principle and Practice : Analysis and Interpretation in Qualitative Market Research /