Brand Asset Management : Driving Profitable Growth Through Your Brands /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Ētahi atu kaituhi: | |
| Hōputu: | Pukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
San Francisco, EUA :
Jossey-Bass,
2002, c2002
|
| Ngā marau: | |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
MARC
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| 005 | 20250521000000.0 | ||
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| 020 | |a 0-7879-6394-1 | ||
| 037 | |a Acervo ITESO - Biblioteca | ||
| 041 | |a ING | ||
| 082 | |a 658. 827 |b DAV | ||
| 100 | |a Davusm Scitt M. |e (autor) | ||
| 245 | 1 | 0 | |a Brand Asset Management : |b Driving Profitable Growth Through Your Brands / |c S.M. Davis ; pról. de D.A. Aaker. |
| 264 | 4 | |a San Francisco, EUA : |b Jossey-Bass, |c 2002, c2002 | |
| 300 | |a 265 p. | ||
| 336 | |a texto |b txt |2 rdacontenido | ||
| 337 | |a sin mediación |b n |2 rdamedio | ||
| 338 | |a volumen |b nc |2 rdasoporte | ||
| 649 | |a XX | ||
| 650 | |a Marcas (Mercadotecnia) - |x Tema Principal | ||
| 650 | |a Desarrollo de Productos Nuevos | ||
| 650 | |a Producto (Mezcla de Mercadotecnia) | ||
| 650 | |a Persuasión del Consumidor | ||
| 650 | |a Comunicación Organizacional | ||
| 650 | |a Promoción del Producto | ||
| 650 | |a Distribución del Producto | ||
| 650 | |a Mezcla de Mercadotecnia | ||
| 650 | |a Estrategia Mercadotécnica | ||
| 650 | |a Mercadotecnia | ||
| 650 | |a Ciencias Administrativas | ||
| 700 | |a Aaker, David A. |e (prólogo) | ||
| 910 | |a Fondo General | ||
| 920 | |a Impresos - Libros | ||
| 930 | |a Colección General | ||
| 905 | |a 101 | ||
| 901 | |a 0500095307 |b IT1 |c ACC |u 20250521 | ||
| 902 | |a https://opac.biblio.iteso.mx/vufind/Record/000162194 | ||