Cita APA (7a ed.)
Davusm Scitt M. & Aaker, D. A. Brand Asset Management: Driving Profitable Growth Through Your Brands. Jossey-Bass.
Cita estilo Chicago (17a ed.)
Davusm Scitt M. y David A. Aaker. Brand Asset Management: Driving Profitable Growth Through Your Brands. San Francisco, EUA: Jossey-Bass.
Cita MLA (9a ed.)
Davusm Scitt M. y David A. Aaker. Brand Asset Management: Driving Profitable Growth Through Your Brands. Jossey-Bass.
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