The laws of choice : predicting customer behavior /
Texto sobre comportamiento del consumidor, cubriendo aspectos como estudio de la oferta, la estructura de la elección, persuación y publicidad para influenciar la elección.
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Формат: | Ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Nueva York, EUA :
Free Press,
1997, c1997
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| Нөхцлүүд: | |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Ижил төстэй зүйлс: The laws of choice :
- Stated Choice Methods : Analysis and Application /
- What Your Customer Wants and Can’t Tell You : Unlocking Consumer Decisions with the Science of Behavioral Economics /
- The Soul of the New Consumer : The Attitudes, Behaviors, and Preferences of E-Customers /
- Consumer Behavior /
- All Customers Are Irrational : Understanding What They Think, What They Feel, and What Keeps Them Coming Back /
- What Your Customer Wants and Can’t Tell You : Unlocking Consumer Decisions with the Science of Behavioral Economics /