The laws of choice : predicting customer behavior /
Texto sobre comportamiento del consumidor, cubriendo aspectos como estudio de la oferta, la estructura de la elección, persuación y publicidad para influenciar la elección.
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
Nueva York, EUA :
Free Press,
1997, c1997
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| Témata: | |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
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Podobné jednotky: The laws of choice :
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