Customer 360 : How Data, AI, and Trust Change Everything /
Los autores proponen un paradigma de la mercadotecnia denominado “cliente 360”, que evidencia cómo la relación entre data, inteligencia artificial y confianza, genera una experiencia de cliente innovadora.
Guardado en:
| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Hoboken, EUA :
Wiley,
2025, c2025
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| Fag: | |
| Online adgang: | Ver documento en línea |
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Lignende værker: Customer 360 :
- Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement /
- Data Driven : Harnessing Data and AI to Reinvent Customer Engagement /
- Inteligencia artificial aplicada al comercio /
- Machine Learning and the City : Applications in Architecture and Urban Design /
- Statistical and Machine-Learning Data Mining : Techniques for Better Predictive Modeling and Analysis of Big Data /
- Statistical and Machine-Learning Data Mining : Techniques for Better Predictive Modeling and Analysis of Big Data /