Contingency Factors of Marketing-Mix Standardization : German Consumer Goods Companies in Central and Eastern Europe /
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| Glavni avtor: | |
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| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
Wiesbaden, Alemania :
Springer Gabler,
2011, c2011
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| Serija: | (Applied Marketing Science / Angewandte Marketingforschung)
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| Online dostop: | Ver documento en línea |
| Oznake: |
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