Essentials of Marketing : A Marketing Strategy Planning Approach /
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| Auteur principal: | |
|---|---|
| Autres auteurs: | , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nueva York, EUA :
McGraw-Hill,
2015, c2015
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| Édition: | 14a edición |
| Sujets: | |
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MARC
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| 009 | 20260310114614.245 | ||
| 020 | |a 978-0-07-786104-9 | ||
| 037 | |a Acervo ITESO - Biblioteca | ||
| 041 | |a ING | ||
| 082 | |a 658. 8 |b PER | ||
| 100 | |a Perreault, William D., |c hijo |e (autor) | ||
| 245 | 1 | 0 | |a Essentials of Marketing : |b A Marketing Strategy Planning Approach / |c W.D. Perreault, hijo, J.P. Cannon, E.J. McCarthy. |
| 250 | |a 14a edición | ||
| 264 | 4 | |a Nueva York, EUA : |b McGraw-Hill, |c 2015, c2015 | |
| 300 | |a XLIII, 717 p. | ||
| 336 | |a texto |b txt |2 rdacontenido | ||
| 337 | |a sin mediación |b n |2 rdamedio | ||
| 338 | |a volumen |b nc |2 rdasoporte | ||
| 521 | |a 2014 BO Maestría en Mercadotecnia Global | ||
| 521 | |a 2014 BO Maestría en Administración | ||
| 521 | |a 2014 BO Licenciatura en Ingeniería Industrial | ||
| 649 | |a XX | ||
| 650 | |a Mercadotecnia - |x Tema Principal | ||
| 650 | |a Ciencias Administrativas | ||
| 700 | |a Cannon, Joseph P. |e (autor) | ||
| 700 | |a McCarthy, E. Jerome |e (autor) | ||
| 910 | |a Fondo General | ||
| 920 | |a Impresos - Libros | ||
| 930 | |a Colección General | ||
| 905 | |a 101 | ||
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| 902 | |a https://opac.biblio.iteso.mx/vufind/Record/000343194 | ||