Cusick, W. J. All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. American Management Association.
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Cita Chicago (17th ed.)
Cusick, William J. All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. Nueva York, EUA: American Management Association.
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Cita MLA (9th ed.)
Cusick, William J. All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. American Management Association.
Copiat
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