THE PSYCHOLOGY OF ADVERTISING IN THEORY AND PRACTICE: A SIMPLE EXPOSITION OF THE PRINCIPLES OF PSYCHOLOGY IN THEIR RELATION TO SUCCESSFUL ADVERTISING/
BIBLIOGRAFIA: (P. 409-437)
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Geahča maid: THE PSYCHOLOGY OF ADVERTISING IN THEORY AND PRACTICE:
- Advertising Today /
- The Art of Advertising : Leading Advertising CEOs on Generating Creative Campaigns and Building Successful Brands /
- ADVERTISING : MASS COMMUNICATION IN MARKETING /
- Ogilvy on Advertising : In the Digital Age /
- Advances in Advertising Research : The Changing Roles of Advertising /
- Creative Advertising : Ideas and Techniques from the World's Best Campaigns /