Assessing Marketing Strategy Performance /
Kaydedildi:
| Yazar: | |
|---|---|
| Diğer Yazarlar: | |
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Cambridge, EUA :
Marketing Science Institute,
2004, c2004
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| Konular: | |
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MARC
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| 001 | 000172812 | ||
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| 020 | |a 0-9657114-4-7 | ||
| 037 | |a Acervo ITESO - Biblioteca | ||
| 041 | |a ING | ||
| 082 | |a 658. 8 |b MOO | ||
| 100 | |a Moorman, Christine |e (ed.) | ||
| 245 | 1 | 0 | |a Assessing Marketing Strategy Performance / |c Ed. de C. Moorman, D.R. Lehmann. |
| 264 | 4 | |a Cambridge, EUA : |b Marketing Science Institute, |c 2004, c2004 | |
| 300 | |a 292 p. | ||
| 336 | |a texto |b txt |2 rdacontenido | ||
| 337 | |a sin mediación |b n |2 rdamedio | ||
| 338 | |a volumen |b nc |2 rdasoporte | ||
| 649 | |a XX | ||
| 650 | |a Calidad Total | ||
| 650 | |a Exito Administrativo | ||
| 650 | |a Estrategia Mercadotécnica - |x Investigación | ||
| 650 | |a Investigación de Mercado | ||
| 650 | |a Mercadotecnia | ||
| 650 | |a Administración del Producto | ||
| 650 | |a Ciencias Administrativas | ||
| 700 | |a Lehmann, Donald R. |e (edición) | ||
| 910 | |a Fondo General | ||
| 920 | |a Impresos - Libros | ||
| 930 | |a Colección General | ||
| 905 | |a 101 | ||
| 901 | |a 0500110270 |b IT1 |c ACC |u 20250521 | ||
| 902 | |a https://opac.biblio.iteso.mx/vufind/Record/000172812 | ||