Lua APA (7ú heag.)
Arikan, A., Peppers, D., & Rogers, M. Multichannel Marketing: Metrics and Methods for On and Offline Success. Wiley.
Lua i Stíl Chicago (17ú heag.)
Arikan, Akin, Don Peppers, agus Martha Rogers. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianápolis, EUA: Wiley.
Lua MLA (9ú heag.)
Arikan, Akin, et al. Multichannel Marketing: Metrics and Methods for On and Offline Success. Wiley.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.