Kotabe, M., & Helsen, K. (2020). Global Marketing Management (8a edición.). Wiley.
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Chicago Style (17th ed.) Citation
Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 8a edición. Hoboken, EUA: Wiley, 2020.
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MLA (9th ed.) Citation
Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 8a edición. Wiley, 2020.
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Warning: These citations may not always be 100% accurate.