Malhotra, N. K., & Agarwal, J. (2021). Customer Relationship Marketing: Theoretical and Managerial Perspectives. World Scientific.
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Chicago-čujuhus (17. p.)
Malhotra, Naresh K., juo James Agarwal. Customer Relationship Marketing: Theoretical and Managerial Perspectives. Hackensack, EUA: World Scientific, 2021.
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MLA-čujuhus (9. p.)
Malhotra, Naresh K., juo James Agarwal. Customer Relationship Marketing: Theoretical and Managerial Perspectives. World Scientific, 2021.
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