Cita APA (7th ed.)
Keller, K. L. Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4a edición.). Pearson.
Cita Chicago (17th ed.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4a edición. Boston, EUA: Pearson.
Cita MLA (9th ed.)
Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4a edición. Pearson.
Atenció: Aquestes cites poden no estar 100% correctes.