Cita APA (7a ed.)
Best, R. J. Market-Based Management: Strategies for Growing Customer Value and Profitability (5a edición.). Pearson : Prentice-Hall.
Cita estilo Chicago (17a ed.)
Best, Roger J. Market-Based Management: Strategies for Growing Customer Value and Profitability. 5a edición. Upper Saddle River, EUA: Pearson : Prentice-Hall.
Cita MLA (9a ed.)
Best, Roger J. Market-Based Management: Strategies for Growing Customer Value and Profitability. 5a edición. Pearson : Prentice-Hall.
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