APA način citiranja (7. izdanje)
Rust, R. T., Zeithaml, V. A., & Lemon, K. N. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. Free Press.
Čikaški stil citiranja (17. izdanje)
Rust, Roland T., Valarie A. Zeithaml, i Katherine N. Lemon. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. Nueva York, EUA: Free Press.
MLA način citiranja (9. izdanje)
Rust, Roland T., et al. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. Free Press.
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