Tohutoro APA (7th ed.)
Rust, R. T., Zeithaml, V. A., & Lemon, K. N. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. Free Press.
Tohutoru Kātū Chicago (17th ed.)
Rust, Roland T., Valarie A. Zeithaml, me Katherine N. Lemon. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. Nueva York, EUA: Free Press.
Tohutoro MLA (9th ed.)
Rust, Roland T., et al. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. Free Press.
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