APA-viite (7. p.)
Kim, W. C., & Mauborgne, R. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard University, Business School.
Chicago-viite (17. p.)
Kim, W. Chan, ja Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, EUA: Harvard University, Business School.
MLA-viite (9. p.)
Kim, W. Chan, ja Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard University, Business School.
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