Cita APA (7a ed.)
Ulwick, A. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. McGraw-Hill.
Cita estilo Chicago (17a ed.)
Ulwick, Anthony. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. Nueva York, EUA: McGraw-Hill.
Cita MLA (9a ed.)
Ulwick, Anthony. What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. McGraw-Hill.
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