Cita APA (7a ed.)
Zikmund, W. G., McLeod, R., & Gilbert, F. W. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Wiley.
Cita estilo Chicago (17a ed.)
Zikmund, William G., Raymond McLeod, y Faye W. Gilbert. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Hoboken, EUA: Wiley.
Cita MLA (9a ed.)
Zikmund, William G., et al. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Wiley.
Precaución: Estas citas no son 100% exactas.