Cita APA (7a ed.)
Cummins, J., & Mullin, R. Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work (3a edición.). Kogan Page.
Cita estilo Chicago (17a ed.)
Cummins, Julian, y Roddy Mullin. Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work. 3a edición. Londres, Inglaterra: Kogan Page.
Cita MLA (9a ed.)
Cummins, Julian, y Roddy Mullin. Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work. 3a edición. Kogan Page.
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