Newell, F., & Godin, S. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relatinoship. Bloomberg.
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Cita estilo Chicago (17a ed.)
Newell, Frederick, y Seth Godin. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relatinoship. Princeton, EUA: Bloomberg.
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Cita MLA (9a ed.)
Newell, Frederick, y Seth Godin. Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relatinoship. Bloomberg.
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