Cita APA (7a ed.)
Parasuraman, A., & Colby, C. L. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. Free Press.
Cita estilo Chicago (17a ed.)
Parasuraman, A., y Charles L. Colby. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. Nueva York, EUA: Free Press.
Cita MLA (9a ed.)
Parasuraman, A., y Charles L. Colby. Techno-Ready Marketing: How and Why Your Customers Adopt Technology. Free Press.
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