APA (7th ed.) Citation
Lilien, G. L., & Rangaswamy, A. New Product and Brand Management: Marketing Engineering Applications (2a edición.). Prentice-Hall.
Chicago Style (17th ed.) Citation
Lilien, Gary L., and Arvind Rangaswamy. New Product and Brand Management: Marketing Engineering Applications. 2a edición. Upper Saddle River, EUA: Prentice-Hall.
MLA (9th ed.) Citation
Lilien, Gary L., and Arvind Rangaswamy. New Product and Brand Management: Marketing Engineering Applications. 2a edición. Prentice-Hall.
Warning: These citations may not always be 100% accurate.