Cita APA (7a ed.)
Kapferer, J. [Re]inventing the Brand: Can Top Brands Survive the New Market Realities? Kogan Page.
Cita estilo Chicago (17a ed.)
Kapferer, Jean-Noël. [Re]inventing the Brand: Can Top Brands Survive the New Market Realities? Londres, Inglaterra: Kogan Page.
Cita MLA (9a ed.)
Kapferer, Jean-Noël. [Re]inventing the Brand: Can Top Brands Survive the New Market Realities? Kogan Page.
Precaución: Estas citas no son 100% exactas.